Becoming a Fashion Blogger is a dream for many. It is a stylish title and comes with a lot of promise of possibilities. But how do you become one? It is not one of those job titles you can pick up due to experience or a qualification you can earn by studying.
In this article, we will try to explain how to become a successful fashion blogger.
What is fashion blogging?
Fashion blogging has brought out personal styling in a way that neither the stylists, the retailers or the publications could imagine possible. They are a rare creative breed of fashion-forward thinkers.
How do you get started?
Fashion is a cutthroat business. Fashion blogging is an ultra-competitive niche which is filled with a lot of talented writers. To get started, first figure out what is your niche.
Setting yourself apart from your competition brings in the right audience and also help your streamline your focus on something specific. Being a specialist is always better than a generalist. It also helps in defining your brand identity.
Focusing on a niche also helps scope out the competition.
One important word on the competition.
It is always good to have some. Competition proves there is a market for that niche. No competition could mean the niche may not be sustainable or there is no money in it.
Once you identify your niche, select an appropriate and trendy name for it. You are building your brand, so spend time on this decision. Once you come up with a name, ask a few friends to check if it conveys your fashion message accurately. You won’t spend a lot of time explaining your brand name and value to people. So find one that is easy to pronounce and understand. Unique is good, but stickability is even more important.
Once you figure out the name and branding, hire a professional to work on web designing and photography. Don’t try to learn and do it all on your own as it will take a lot of your time away from your primary skill. If you cannot afford professional work, enlist a friend to help you with that. You can style them for a photo shoot as a thank you.
Once you have the basics ready, create a content calendar. Focus easy post on a single idea and avoid the urge to over explain or stuff your post with too many details.
Instead of one thousand word post a month with scattered ideas, have four posts dedicating each to a single idea. Consistent content will attract readers and grow your subscribers.
You can either write a post or make a video. Video posts will get more attention but need more effort.
Work with brands and affiliates once you get started. Ultimately, you want to be a fashion influencer, so it is better to start the relationship in the early stages.
Becoming a fashion blogger takes a lot of time and efforts. These steps will help make it easy for you to know the first few.